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IT'S THE FINAL DAYS UNTIL BLACK FRIDAY.

Updated: Nov 27, 2019

So you know what that means! It's time to shift your business into gear and get your online platforms ready for the mayhem! With social media usage and online shopping being at an all-time high this year, it's time for you to take advantage of the MADNESS. Check out these tips from our BFCM Series to get you prepared to make a lot of money this season!

First up... let's work on your product descriptions!

Here are 5 tips on writing product descriptions that ACTUALLY sell.

Tip #1: Focus on your ideal buyer

When writing product descriptions, write with your "perfect" customer in mind- not for everyone. Think about who would actually want, need and appreciate your product or offering.

This helps your potential customer picture themself in or using your product, therefore helps with their buying decision. 

Tip #2: Entice with benefits

Think about the benefits of the Apple Watch... A convenient way to communicate (text, call, take notes)Lightweight & Waterproof, therefore, it's great to wear when working out, at work, or simply 24/7Makes multitasking easier- you can keep up with your health, family, friends and work from 1 miniature device Now based on those core benefits- not features, would you be more enticed to buy an Apple watch? We would! This is the way that you should describe your products or services. Don't just list the features, but list the benefits, therefore your customers can picture how your product/service will improve their life and THAT is what matters and moves people to hit that buy button!

Tip #3: Appeal to your visitors’ imagination

Scientific research has proven that if people hold a product in their hands, their desire to own it increases.

Even though you are selling online, you can still achieve this same effect. Implementing large, crystal clear images and videos can assist with the visitor visualizing themself utilizing or wearing your product.

So, how can you achieve this through your copywriting?

To practice this copywriting technique start a sentence with the word imagine and finish your sentence (or paragraph) by explaining how your reader will feel when owning and using your product.

Tip #4: Seduce with sensory words

Restaurants have known it for a long time: sensory words increase sales because they engage more brain processing power. 

Sensory adjectives are power words because they make your reader experience your copy while reading.

Dazzle your readers with vivid product descriptions. Think about words like velvety, smooth, crisp, and bright.


Tip #5: Make your description scannable

Is your web design encouraging web visitors to read your product descriptions?

Is your product descriptions a huge mass of text? Or is it formatted in a reader-friendly manner that encourages the reader to read more?

Here's a quick example of Innocent Drinks product description:

Here are some areas to focus on when designing your product descriptions:

  • Entice your web visitor with headlines

  • Use easy-to-scan bullet points

  • Include plenty of white space

  • Increase your font size to promote readability

Now do you think you're ready? Looking for some last minute help for Black Friday? Check out our BFCM Zone!

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